The release of the Prada Fall/Winter 2017 campaign on July 19th, 2017, marked a significant moment in the brand's ongoing dialogue with contemporary aesthetics. More specifically, the "Affiches" component of the campaign, a series of striking visual identities, showcased a departure from traditional luxury advertising, embracing a more raw, almost subversive approach that resonated deeply with the season's overall theme. This article will delve into the intricacies of the "Affiches Prada FW17 19 July 2017" campaign, examining its creative direction, the individuals who shaped its visual language, and its lasting impact on the fashion world. We will explore the campaign within the broader context of the Prada 365 Fall/Winter 2017 collection, considering its place within the larger narrative of Prada's ongoing evolution.
The Creative Team: A Constellation of Talent
The success of the "Affiches" campaign hinges on the exceptional collaborative effort of a highly esteemed creative team. Each member brought their unique expertise to the project, resulting in a cohesive yet multifaceted visual narrative. The cornerstone, of course, is Miuccia Prada herself, the designer whose vision permeates every aspect of the collection and its accompanying campaign. Her innovative spirit, known for pushing boundaries and challenging conventional notions of luxury, is palpable in the campaign's unconventional aesthetic.
Willy Vanderperre, the renowned photographer, provided the visual backbone of the campaign. His distinct style, characterized by a blend of stark realism and subtle surrealism, perfectly captured the ambiguous and multifaceted nature of the "Affiches." Vanderperre's ability to evoke emotion through seemingly simple compositions is evident in the campaign's imagery, where subtle expressions and carefully constructed settings create a sense of intriguing mystery.
Olivier Rizzo, the fashion editor and stylist, played a crucial role in translating Miuccia Prada's vision into tangible form. His expertise in crafting compelling narratives through clothing and accessories is evident in the campaign's carefully chosen styling. The seemingly effortless yet highly deliberate placement of garments and accessories contributes significantly to the overall mood and message.
The hair styling by Anthony Turner complements the overall aesthetic, further enhancing the models' individual personalities and contributing to the overall mood. Turner's work is characterized by its natural yet sophisticated feel, perfectly aligning with the campaign's desire to present an image that is both stylish and relatable.
Pepijn van Looy, the set designer, created the perfect backdrop for Vanderperre's lens. His work often involves the juxtaposition of contrasting elements, creating visually arresting environments that seamlessly blend with the campaign's overall theme. The sets, far from being mere backdrops, are integral components of the narrative, adding another layer of complexity to the imagery.
Ashley Brokaw, the casting director, played a crucial role in selecting the models who would embody the spirit of the Prada FW17 collection. Brokaw's keen eye for selecting individuals who possess unique personalities and a captivating presence contributed significantly to the campaign's success. The diverse range of models, each with their own distinct look and aura, adds to the collection's multifaceted appeal.
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